genre analysis for "the ward"

• The director of the ward is John Carpenter, he also made halloween and the thing, so the audience can tell that this is going to be a horror based genre because its directed by him. These two films are very well known so horror lovers will want to go see this film because they have high expectations of the scariness of the film.
• The film is set in 1966 in a mental institution. During this time in mental institutions people were treated really bad and inhumanly so people can tell that inhuman things are going to happen to the characters in the film, and this is a stereotypical convention for genre films.
• In the trailer you get shown glimpses of the "monster" who you can see is deformed almost zombie like. Zombies are always paired with horror as a genre so the audience can tell from the trailer that its going to be horror but they can also see the sub genres of this e.g. zombies, supernatural.
• The setting could suggest that this particular film could be physiological horror, one that confuses you and leaves you asking questions and then there will be more shock when then film twists because its set in a mental institution.
• The trailer starts of with a non diegetic sound of a youg child singing and this is a sterotypical convention of horror, a lot of films play on a child innocence to scare the audience e.g. paranormal activity 3.
• They show stock characters in the trailer like the dumb blonde who is the main character, the audience will then think that she will ndie first because she is shown running through tight corridoors and burning things down. so the audience will go in expecting to see one thing but becuase of the twists of this horror they will see something else and it will shock them.
• The way they use the camera work makes it feel like your in the movie, especially during the chase scenes it feels like your stumbling and tripping up with the character.

The trailer... http://www.youtube.com/watch?v=buF-keImNYk