poster analysis of "the shinning"

• The target audience of this film would be people who are intrested in horror fillms and this certain audience can idnetfy that this film would be horror/slasher effectivly because of this film poster, e.g. the character on the poster is holding a big axe, and through non verbal communication you can see that he is mental through his use of facial expression (he looks like he is doing an evil laugh)
• The posters anchorage text is the title of the film in big bold red letters this could connote the danger that is expected in this film. Its  also written in different cases e.g. THE SHiNNiNG this could connote the main characters mental stability in the film. 
• You can see who the dominant character is in this film poster my the way the characters are posistioned and how they are holding there weapons, you can clearly see that the woman is not going to be able to defend herself from the dominant character because she the way she is holding the kitchen knife, she looks like she has no powere where as with the male character he is confidently smashing through the door with an axe and he is taunting the female with a smile makes you feel uneasy because you cant tell how hes feeling by his emotions. Split personailty maybe?
• You dont know how to feel about these characters because the poster giuves you mixed emotions it makes you uneasy.
• You expect to see from this film poster you expect too see a slasher when you go top see the film because it shows the typical conventions of a slasher e.g. knives and axe's.