Question 2

How effective is the combination of your main product and your ancillary texts?

The trailer and the film poster that I created have the same target audience (ages 18-30). I think that you can clearly see that these both have the same audience because the font on the film poster is almost the same font and colour as the text that appears on screen in the trailer. Also with the marketing campaign of this film we are showing the trailer on youtube and promoting the poster on social networking sites such as facebook, twitter, etc.

 

 So there for that would attract a younger audience because social networking sites are usually used by teenagers. Also the images on the film poster I think would attract younger people because the actors in the film are roughly the same age as them so there for they can relate to the film. The main target audience is people ho enjoy watching super natural horror so with the trailer and the film we stuck to the typical conventions of dark gloomy colours, disturbing images, blood, etc. When they see all these things combined they are going to be attracted to this film either from the trailer or seeing the film poster. 

Where as with the magazine cover it still has the same main specific audience (people who love horror) and this product would work to attract them because the magazine cover is a “millennium picture horror edition” so the whole magazine is about horror films, so there for it would attract a wider range of horror lovers (people who enjoy zombie movies, slashers, etc) because they will buy the magazine and see the film being promoted and want to go see it. I also think that this product would attract a wider older audience compared to the film trailer and poster because the film trailer and poster are free to look at where as the magazine you would actually have to buy so there for you’re attracting someone with an income. Also this magazine does not always promote horror films so there for the people who usually buy this magazine or enjoying reading it might be attracted to this film also.

 

In conclusion I think that all 3 products attract the same main audience but the film trailer and poster attract less of an audience and a younger audience because of the way these things are promoting the film, with these two people don’t pay as much as attention to the product they don’t appreciate it as much as the magazine cover because they’re free to look at and share with friends. Where as the magazine cover attracts a wider more mature audience to this film.